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Case Studies

The marketing of alcoholic drinks in South Africa

alcohol case


Covering the period March 2011 to May 2017, this case study explores the process through which the 2013 draft Control of Marketing of Alcoholic Beverages Bill was formulated.

This case study’s focus on policy formulation makes it quite distinctive, as it is more common for policy change case studies to cover implementation. The case study can be used to support students to analyse the typical steps in policy formulation, as well as the context of policy change and the support or opposition of different actors; the nature of policy content and how it relates to the interests, values and understandings of actors; and strategies that policy proponents and opponents use to influence the outcome of the policy process.

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